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Genius printing error

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A printing error led Marshall McLuhan to a revision of his most famous thesis

Genialer druckfehler marshall mcluhann das medium ist die message
“The Medium is the Message” became “The Medium is the Massage”. The typesetter simply confused the e with an a. When McLuhan recognized the different spelling he called out: “Let it be! It is magnificent and just right.”
Marshall McLuhan is one of the most acquainted theorists of the media age: “The Medium is the Message” became the most quoted statement about perception and mechanism of media. http://www.amazon.de/Medium-Massage-Marshall-McLuhan/dp/1584230703/ref=sr_1_1?s=officeproduct&ie=UTF8&qid=1311587011&sr=1-1
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