Genius printing error
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A printing error led Marshall McLuhan to a revision of his most famous thesis
![Genialer druckfehler marshall mcluhann das medium ist die message](https://sos-de-fra-1.exo.io/brandbook-site-bucket/blog/_1920x1649_crop_center-center_82_line/genialer_druckfehler_marshall-mcluhann-das-medium-ist-die-message.jpg 1920w, https://sos-de-fra-1.exo.io/brandbook-site-bucket/blog/_1240x1064_crop_center-center_82_line/genialer_druckfehler_marshall-mcluhann-das-medium-ist-die-message.jpg 1240w, https://sos-de-fra-1.exo.io/brandbook-site-bucket/blog/_1024x879_crop_center-center_82_line/genialer_druckfehler_marshall-mcluhann-das-medium-ist-die-message.jpg 1024w, https://sos-de-fra-1.exo.io/brandbook-site-bucket/blog/_576x494_crop_center-center_82_line/genialer_druckfehler_marshall-mcluhann-das-medium-ist-die-message.jpg 576w, https://sos-de-fra-1.exo.io/brandbook-site-bucket/blog/_400x343_crop_center-center_82_line/genialer_druckfehler_marshall-mcluhann-das-medium-ist-die-message.jpg 400w)
“The Medium is the Message” became “The Medium is the Massage”. The typesetter simply confused the e with an a. When McLuhan recognized the different spelling he called out: “Let it be! It is magnificent and just right.”
Marshall McLuhan is one of the most acquainted theorists of the media age: “The Medium is the Message” became the most quoted statement about perception and mechanism of media. http://www.amazon.de/Medium-Massage-Marshall-McLuhan/dp/1584230703/ref=sr_1_1?s=officeproduct&ie=UTF8&qid=1311587011&sr=1-1
Marshall McLuhan is one of the most acquainted theorists of the media age: “The Medium is the Message” became the most quoted statement about perception and mechanism of media. http://www.amazon.de/Medium-Massage-Marshall-McLuhan/dp/1584230703/ref=sr_1_1?s=officeproduct&ie=UTF8&qid=1311587011&sr=1-1