Cover Materials that suit the Brand

Ideally, a brandbook should be a true ambassador of a brand. We don’t simply wish to reproduce the logo, but to stage the brand. For Eternit we looked for a cover material that optically alludes to the well-known fiber cement boards of the company. And indeed, we found a cardboard paper in our material archive that comes close to the original cement boards complete with its material inclusions.

The Telekom sketchbook has a similar workbook aesthetic with its cover made of gray cardboard that appears especially pure. The highlight is the large and color-intenive silkscreen print on the hardcover – in Magenta of course.