100% Corporate Design: Notebooks that Stage the Brand

If you want to stage a brand in a prominent way, everything must revolve around the unique selling point – a strategy that worked especially well with these notebooks for the Financial Times. Since 1893, the well-known economic newspaper has been printed on salmon-coloured paper – a real coup by publisher Douglas MacRae in those days. It provided a significant increase in circulation and made the Financial Times into one of the world’s most successful brands. Brandbook was commissioned to produce suitable linen notebooks commemorating the 125th anniversary of the London publishing house. The biggest challenge was to print the exact colour of the newspaper on the cover material. As you can see in the photo: we made it!